Blue Collar Cash

Many families have at least one kid for whom college doesn’t quite seem like the right fit. And if you’re a college-educated parent, that can be troubling, if not downright terrifying. No parent wants to see their kid stuck in a cycle of minimum wage jobs, unable to access the higher earning potential a college degree can unlock. But Ken Rusk makes the case for embracing careers that don’t require a college degree. Rusk is a construction entrepreneur and author of “Blue Collar Cash." (Segment produced by Olivia Young)