JUUL Addiction

JUUL was created by a couple of Stanford graduates who set out to help people quit smoking by getting their nicotine fix safely. But a decade later, they’d actually become Big Tobacco and managed to turn the federal government against electronic cigarettes. It’s a classic story of greed ruining good intentions. Bloomberg News investigative reporter Lauren Etter puts all the pieces together in her new book “The Devil’s Playbook: Big Tobacco, Juul and the Addiction of a New Generation.” (AP Photo/Craig Mitchelldyer, File)