Facebook Personalities

Guest: Kris Boyle, PhD, Assistant Professor of Communications, Brigham Young University If you’re a regular Facebook user, why? Is it for keeping in touch with people? Quietly stalking them? Promoting your business or ideas? Boosting your self-esteem with selfie likes?  A BYU School of Communications research team has concluded that Facebook’s one billion members could fit into four categories of reasons for using the site.