Graphic Warnings on Cigarette Packages Decrease Use

Guest: Jeff Niederdeppe, Professor of Communications, Cornell University The federal Food Drug Administration is a Catch-22. In 2009Congress ordered the FDA to require new, more powerful health warning labels on cigarette packages. But the FDA got caught in a cross fire of conflicting federal court orders. One way out of the legal mess was to prove that graphic, disturbing images of tobacco-related disease on the packages would significantly reduce smoking.