Thank you Notes Have More Value than People Expect

Guest: Amit Kumar, Professor of Marketing and Psychology, University of Texas at Austin Have you sent out all of your thank you notes from the holidays? We all know how great it feels when we receive a thank you note. However, a study done at the McCombs School of Business shows even though we know that giving thank you notes is a positive thing, we don't do it often. It also showed that people underestimate just how much a thank you note is well received and appreciated.