Pre-suasion

There is great power in persuasion. Being able to persuade people’s thoughts and actions is one of the most valuable skills one can have. It allows you to change minds, get things done, and can even dissolve disagreements. But what if you don’t posses the skill? Is it something you’re born with or can it be learned? In fact, anyone who’s the best probably practices. Today we are talking with one of our good friends, Emily Taylor, about what the principles of persuasion are and the idea of pre-suasion. Emily is a certified mediator, conflict coach, and assistant director of BYU’s Center for Peace and Conflict Resolution.