Gender Pricing, The Speed of Trust, Meet the Producers

Gender Pricing, The Speed of Trust, Meet the Producers

The Matt Townsend Show - Season 5, Episode 79

  • Apr 1, 2016 6:00 am
  • 2:25:08 mins

Gender Pricing (19:18) Dr. Christine Whelan, Clinical professor in the Department of Consumer Science at the University of Wisconsin- Madison. Products marketed for women or girls are priced higher than virtually identical products for men. Accordingly in one study by the New York Department of Consumer Affairs, personal care products marketed to women cost an average of 13 percent more than equivalent men's products,  8 percent on adult clothing, 4 percent on children's clothing, 7 percent on toys and accessories, and 8 percent on home health care products and products for seniors. One study estimated that these hidden cost, or “pink tax” can cost women nearly $1,400 a year. So why are they products marked up for women? And what is being done to even the cost? Dr. Whelan explains. "The Speed of Trust" (1:04:48) Stephen M. R. Covey is a cofounder of CoveyLink and the FranklinCovey Global Speed of Trust Practice. He is the former CEO of Covey Leadership Center. “Do you trust me?” ...

Episode Segments

Gender Pricing

Apr 1, 2016
45 m

Dr. Christine Whelan, Clinical professor in the Department of Consumer Science at the University of Wisconsin- Madison. Products marketed for women or girls are priced higher than virtually identical products for men. Accordingly in one study by the New York Department of Consumer Affairs, personal care products marketed to women cost an average of 13 percent more than equivalent men's products,  8 percent on adult clothing, 4 percent on children's clothing, 7 percent on toys and accessories, and 8 percent on home health care products and products for seniors. One study estimated that these hidden cost, or “pink tax” can cost women nearly $1,400 a year. So why are they products marked up for women? And what is being done to even the cost? Dr. Whelan explains.

Dr. Christine Whelan, Clinical professor in the Department of Consumer Science at the University of Wisconsin- Madison. Products marketed for women or girls are priced higher than virtually identical products for men. Accordingly in one study by the New York Department of Consumer Affairs, personal care products marketed to women cost an average of 13 percent more than equivalent men's products,  8 percent on adult clothing, 4 percent on children's clothing, 7 percent on toys and accessories, and 8 percent on home health care products and products for seniors. One study estimated that these hidden cost, or “pink tax” can cost women nearly $1,400 a year. So why are they products marked up for women? And what is being done to even the cost? Dr. Whelan explains.