Pro Sports Joining the eSports Team

Guest: T. Bettina Cornwell, PhD, Head of Marketing Department, Director for Sports Marketing Center, University of Oregon The Philadelphia ‘76ers, the New England Patriots, the Los Angeles Rams are just a few of the pro-sports teams with owners branching out into the world of professional gaming--video-gaming. Or “e-Sports,” as it’s called these days. A stamp of approval from an NFL, NBA or NHL investor seems as sure a sign as any that eSports are here to stay.