Girls Will Be

Guest: Sharon Choksi, Co-founder, Girls Will Be If you walk down the halls of your local elementary school when it’s warm outside and come across a line of second-graders walking to lunch, here’s what you’re likely to see: boys dressed in loose basketball shorts or baggy cargo shorts down to their knees, t-shirts in bold colors with graphics pronouncing themselves “Hero” or “#Awesome” and girls with tighter fitting shorts cut six inches above the knee and t-shirts in muted colors with ruffles and sparkles.  When her daughter Maya was about this age, Sharon Choksi found that she couldn’t find any clothes Maya liked because the girls’ clothes were too tight, skimpy or frilly, and the boys’ clothes were too baggy and bulky. So the former McKinsey consultant decided she would start her own company to provide the clothes girls like her daughter want.