![Superheroes and Supermarkets](https://assets.byub.org/images/2fe89240-df66-497e-9300-73d793d74fe7/720x405.jpg)
Superheroes and Supermarkets
Top of Mind with Julie Rose - Season 1, Episode 1001 , Segment 2
SOTU, Villain Groceries, Stolen Valor, Depression, Foley
Episode: SOTU, Villain Groceries, Stolen Valor, Depression, Foley
- Feb 6, 2019 11:00 pm
- 11:03 mins
Guest: Tamara Masters, Professor of Marketing, Marriott School of Business, Brigham Young University BYU marketing professor Tamara Masters has discovered that putting a heroic character like Luke Skywalker on a junk food label made people more willing to buy it. The hero’s benevolent qualities make the ice cream or chips seem less bad for you. And we fall for this.