Popular: The Power of Likability

Mitch Prinstein, Ph.D. is a husband, a father, board certified in clinical child and adolescent psychology, and serves as the John Van Seters Distinguished Professor of Psychology and Neuroscience, and the Director of Clinical Psychology at the University of North Carolina at Chapel Hill. Popularity is a word that can bring to life memories of our teenage years. Mostly it involves feelings of insecurity, stress, and the desire to be liked, whether you were popular or not. Thankfully we can say that those years are behind and thank goodness we don’t have to deal with that anymore. Social psychologists would argue that it isn’t true. In his new book “Popular: The Power of Likability in a Status-Obsessed World” Dr. Mitch Prinstein addresses some of the misconceptions we have about “popularity”.