Good Reputation: Bad for Business

Guest: Michael Pfarrer, PhD, Associate Professor of Management, University of Georgia  Being frequently successful can make it harder and harder to live up to others’ expectations. Hit a couple of home runs in a game or make the most amazing birthday cake your family’s ever seen and people will be disappointed if you don’t outdo that performance the next time around. And watch out if you decide to try something a little outside your expertise, because it's a long fall off the pedestal. Successful companies face the same problem. The most admired companies get judged the most harshly by investors when they take a business risk.