Design Thinking

Up next, Rachel visits with Dr. Richard West, professor in the BYU Instructional Psychology and Technology Department. He talks about Design Thinking – a process of creating a product or service that begins with trying to understand the people you want to serve. “Walking in their shoes,” so to speak, so that the final product will meet their needs. Dr. Richard West researches how to teach group creativity and design thinking, and is co-chair of the BYU Creativity, Innovation, and Design group (see http://innovation.byu.edu). In his personal life, he’s an avid reader across multiple genres, with a compelling desire to use literature to help his children become awesome adults.