Amazon Will Change the Grocery Game

Guest: Richard Feinberg, PhD, Consumer Psychologist, Professor of Consumer Sciences and Retailing, Purdue University When Amazon announced plans to buy Whole Foods, the stock price of grocery and retail giants like Kroger, Costco, and Wal-Mart immediately took a hit. What’s so scary to brick-and-mortar stores about Amazon picking up a chic, pricey urban grocery chain? A lot, it turns out.