What's in a Font?

Guest: Douglas Thomas, Assistant Professor of Graphic Design, Brigham Young University, Author of “Never Use Futura” What do IKEA, Vogue, and Louis Vuitton all have in common? Not fashion or style, but font.  That modernist, blocky but super-clean typeface that all these brands use is called "Futura," and BYU graphic design professor Douglas Thomas argues that when brands use Futura, they're drawing on political history to sell you a democratic ideal.