Don't Spend Too Much Time on Your Makeup

Guest: Adriana Samper, Assistant Professor of Marketing, W.P. Carey School of Business, Arizona State University Here’s one of the most famous advertising slogans: “Maybe she’s born with it. Maybe it’s Maybelline.” That question of how much attractive women have to work at it is at the heart of some new research, research that finds that people don’t trust women who spend a lot of time putting on makeup and styling their hair. It's a no-win situation for women, it seems.