The Crunch Effect

Guests: Ryan Elder, PhD, Professor of Marketing in BYU’s Marriott School of Management; Gina Mohr, PhD, Professor of Marketing at Colorado State University Diet experts have long warned against unconscious eating.  Focusing on the food you put in your mouth will help you eat less. New research from BYU and Colorado State University suggests listening to your food as you chew also helps. Their paper called, “The Crunch Effect” found study participants ate less pretzels, cookies and chips when they listened closely to their chomping sounds.