The Rise of Sriracha

Guest: Griffin Hammond, Filmmaker and Creator of the Sriracha Documentary Scan the aisles at the grocery store and you’ll find sriracha flavored chips, nuts, tuna, even ketchup. So if the quintessential American condiment - Heinz ketchup - now comes with sriracha, that’s a pretty good sign the red chili sauce with the tongue-twister name is firmly entrenched in America’s culinary culture.