Too Cute to Handle

Guest: Oriana Aragón, Assistant Professor of Marketing at Clemson University Have you ever seen something so cute like a kitten or puppy that you just wanted to squeeze it? Or have you heard someone tell a baby, “You’re so cute, I could just eat you up” or “I want to smother you in kisses.” These aggressive responses to cute things are kind of weird when you think about it, but research shows they actually serve a purpose.