Secrets to a Successful SequelTop of Mind with Julie Rose • Season 1, Episode 721, Segment 3
Jan 9, 2018 • 12m
Guest: Subimal Chatterjee, PhD, Professor of Marketing, Binghamton University, SUNY
Every single one of the top ten highest grossing movies in America last year was a sequel, a prequel or a remake. Topping the list? Star Wars: The Last Jedi. Mark Hamill, who plays Luke Skywalker, is an important factor in the film’s popularity, especially compared to the Star Wars prequels fans and critics love to hate.