Secrets to a Successful Sequel

Guest: Subimal Chatterjee, PhD, Professor of Marketing, Binghamton University, SUNY Every single one of the top ten highest grossing movies in America last year was a sequel, a prequel or a remake. Topping the list? Star Wars: The Last Jedi. Mark Hamill, who plays Luke Skywalker, is an important factor in the film’s popularity, especially compared to the Star Wars prequels fans and critics love to hate.