Reading Your Customers' Emotions

Guest: Elliot Hedman, PhD, Founder and Chief Experience Designer of mPath If retailers knew what we’re feeling when we walk into a store - what displays interest us, what annoys us - they could probably get us to buy more stuff. If teachers had the same ability, they could be more effective at helping kids learn. A start-up called mPath, born out of MIT’s Media Lab has a system that gets close to doing just that. They can’t read your mind, but they can read your basic emotions with a sensor that you wear on your hand and a camera mounted on a pair of glasses to show where you’re looking.