Poverty Stoplight

Jeff Sheets is currently the Director of the Laycock Center for Creativity and Collaboration here at Brigham Young University. He excels in creating powerful brand touch points through memorable and impactful brand to consumer communication.  With more than 3 billion people, half of the world’s population living in poverty and over 1/3 of them living on less than $1.25 a day, poverty is one of the world’s top social-economical concerns.  The United States is attributed with 47 million people living on or below the poverty line. Though there is no silver bullet to ending poverty, Brigham Young University students along with prominent non-governmental organization, Fundacion Paraguaya, might have found a catalyst for change.