Are Movie Passes Changing the Game for Theaters?

Guest: Ian Puente, Director of Operations and Strategy, BYU Broadcasting Cinemas and companies alike have been pushing theater subscription that sound a bit like Netflix: You pay a monthly fee, and get increased access to movie showings. The forefront service, Moviepass, offers a movie a day for $10 a month. How can that price model even work? Are theater subscription services the new way of seeing movies?