Superstitions

(1:12:44) Guest: Eric Hamerman, assistant professor of marketing at Tulane University  Four leaf clovers. Horseshoes. Rabbit’s feet. Found pennies. Do you have a good luck charm? How about a superstitious routine like not washing your socks or getting a haircut before a big game? I’ve heard of both. But here’s one I’ve never heard of. One of our producers at Top of Mind says she would spray paint her armpits before every soccer game. I’m not sure how that would help score goals, but that’s the point right. Superstitions are not rational. That doesn’t mean they can’t be studied scientifically, though!