Social Media Extremism, BP Guidelines, Holiday Spirit

Robert V. Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations at USC Annenberg, a position he shares with the USC Marshall School of Business. Robert has authored and co-authored over 150 pieces of research on the intersection of technology, media, brands, and consumers. In one study released in late October by the Pew Research Center, Americans were found to have become increasingly partisan in their views. On issues as diverse as health care, immigration, race, and sexuality, Americans today hold more extreme and more divergent views than they did a decade ago. Robert Kozinets discusses the reason for this change.

Paul K. Whelton M.B., M.D., M.Sc. currently works at Tulane University as the Show Chwan Health System Endowed Chair in Global Public Health. Dr. Paul Whelton's research interests include cardiovascular and renal disease epidemiology, prevention, clinical trials, health policy, and global health. Poor diets and not enough exercise are the cause of a majority of high blood pressure. Now that guidelines for high blood pressure have recently changed, almost half of U.S. adults are dealing with the realities of high blood pressure. Why were these guidelines changed and what does it mean for you? Dr. Paul Whelton led the panel that changed the guidelines. He shares what the change in high blood pressure guidelines means for us.

You might still be on a high from last week’s black Friday shopping. But did you find any catches in those flashy deals? While we’re all in the spirit of consumerism, one of our producers, Liana Tan, is going to warn us about 5 hidden fees we should be aware of.

Heather Johnson, M.S., has been an adjunct faculty member at Brigham Young University for nearly 10 years. She is passionate about teaching students the principles behind successful families and the importance of families spending time together. She blogs at FamilyVolley.com. Heather and Dr. Matt talk about low maintenance mothers. Heather and Dr. Townsend talk about how to bring the holiday spirit into your home this season.