Harbingers of Failure

Harbingers of FailureTop of Mind with Julie Rose • Season 1, Episode 1507, Segment 6

Jan 8, 2021 • 16m

Have you ever found a treat that you love, but when you try to find it in the store again, you were told it was discontinued because of how unpopular it was? Marketing researchers at the MIT Sloan School of Management have a name for people who consistently pick losing products–“harbingers of failure”–and Duncan Simester is one of those researchers. (Originally aired Mar 4, 2020).

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