Future of Cable TV

Amanda Lotz is a professor of media studies at the University of Michigan. She is the author of the soon to be released We Now Disrupt this Broadcast: How Cable Transformed Television and the Internet Revolutionized It All. Her research focuses on U.S. television, specifically the industrial shifts since the end of the network era and on representations of gender on television and in the media. Early this Spring, ESPN announced that they were laying off more people.  Over the past two years, ESPN has lost around 7 million subscribers. Cable subscriptions, in general, have been on a decline since companies such as Sling, Netflix, and Hulu has taken over the entertainment industry.  But does the downfall of ESPN show a stronger trend in the decline of cable television?  Amanda Lotz explains where she thinks the TV industry is headed in the future.