Scientists Should Use Social Media More

Guest: Andrew Hoffman, PhD, Professor of Environment and Sustainability, Ross School of Business, University of Michigan We talk to a lot of really smart scientists and researchers on this show, and we’ve learned that it’s a special skill for someone in a very technical field to be able to translate that work into language the rest of us can understand. Academics aren’t trained to be good storytellers. They’re busy trying to cure cancer or solve the mysteries of the universe. Who’s got time to Tweet or blog about their work for the general public?  But that needs to change if the academic world wants to save itself from losing relevance in this digital age, according to Andrew Hoffman.