ASMR

If you've ever been scrolling on Facebook and you've come across a video of someone mixing paint, carving soap, or doing some other repetitive motion to a quiet soundtrack, you've probably watched an ASMR video. For some people, these repetitive videos utilize a series of triggers to help them experience ASMR, also known as the “brain tingles.” Dr. Craig Richard, a professor of Biopharmaceutical Sciences at Shenandoah University and author of the book Brain Tingles: The Secret to Triggering Autonomous Sensory Meridian Response for Improved Sleep, Stress Relief, and Head-to-Toe Euphoria, discusses ASMR. He is the founder of ASMRUniversity.com.